I am experimentally activating ads on this blog, not out of avarice (I'm only getting a couple hundred hits per month), but in the interest of exploring alternate means of funding scholarship in pursuit of my Academic Busking project. I know some other biblioblogs are on ad-supported platforms, although I don't know if the bloggers receive to proceeds, and Bart Ehrman, of course, turns the tables by keeping his full content behind a charity-wall, making his blog into something of a scholarly benefit concert.
Advertising certainly raises ethical questions, not so much in terms of affecting my content (especially for a few pennies), but whether the ads might conflict with the message I'm trying to communicate. If Amazon's suggestions are any indication, the targeting algorithms have a hard time distinguishing between scholarly discourse about religion and popular (often conservative) religious expression. I would not want my page sullied with links to sloppy apologetics, hot Christian singles,¹ conservative politics, or even worse, Dan Brown books! We shall see once Google approves my application.
¹ I once got a targeted ad while Googling "soteriology" that read "Meet hot soteriology singles!" I also get occasional ads on Facebook saying "Do you like Plotinus? Consider a career in Homeland Security."
Exploring the Bible and other ancient literature from a secular—not to mention irreverent—point of view, with an emphasis on Enochic and apocalyptic traditions.
Also, discussions of academia, religion and secularism in popular culture, and book reviews.
The title of the blog, taken from the First Book of Enoch, refers to the teachings given to humanity by fallen angels, and reflects the joy I take in studying things that are utterly irrelevant.
Saturday, June 8, 2013
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HA! The first ad I saw was for Liberty University. I'll be blocking that one.ReplyDelete